Stay in compliance with Amazon
Overview
When participating in Amazon's Brand Referral Bonus (BRB) program, Sellers need to be aware of specific terms and conditions to avoid conflicts and potential penalties. Levanta recommends regularly reviewing Amazon's Brand Referral Bonus terms to ensure you are in compliance.
This article explains the key considerations and potential consequences of not staying in compliance.
Program Benefits
The BRB program credits bonuses against future referral fees on qualifying purchases. These bonuses are calculated monthly and applied two months after being earned, considering returns and cancellations.
Qualified Traffic and Purchases
- Qualified Traffic: Off-site traffic tied to a tag created with Levanta Attribution and directed to a registered brand's product or store page.
- Qualified Purchases: Customer purchases within 14 days of reaching the site via Qualified Traffic.
Program Restrictions
Simultaneous Earnings
Sellers may participate in either BRB or Amazon Associates (Amazon’s affiliate marketing program) simultaneously for a given tag created in Amazon Attribution. If Amazon detects that Sellers are attempting to claim both a Brand Referral Bonus and an Amazon Associates commission for the same Qualified Traffic, Amazon may take action including not providing a Brand Referral Bonuses on that transaction, terminating your participation in the BRB program or the Amazon Associates Program or, in serious or repeated cases, terminating your selling account or your Amazon Associates account.
Traffic Source
Traffic from sources that tarnish the platform's reputation is not eligible. Amazon cites 1(a) – 1(f) of Amazon Associates terms and conditions for reference: Amazon Associates Program Participation Requirements
Following all terms is required to earn and retain bonuses and stay in compliance with both Amazon and Levanta. Failure to comply may result in the loss of bonuses and program termination.
For more information, we recommend reviewing the Brand Referral Bonus terms in Seller Central.