Maximize Your Reach and Sales by Inviting a Diverse Set of Creators

How Levanta's Rigorous Vetting Process Ensures High-Quality, Effective Partnerships in a Dynamic Search Ecosystem

Creator Types

Accepting and inviting a diverse set of creators can ensure you maximize your reach and generate as many incremental sales as possible. Creators can use many different strategies to drive traffic and sales to brands like yours, and accepting different kinds of creators is imperative to success, particularly in light of an ever-changing search ecosystem. Levanta has a strenuous approval process for creators and each one is manually vetted by our team to ensure they are reputable and follow our guidelines. Below is more information about the various kinds of creators Levanta has:

• Content/Review: This includes traditional editorial publishers as well as any creators that are dedicated to writing in-depth reviews, guides, or comparisons of products in an unbiased manner. These sites typically rely on trust in their name, organic search, and social media followership to drive traffic and sales. 

• Media Buyer: These are sites that curate selections of products within specific verticals to help shoppers find the best value or to assist in selection of top products within those verticals. These kinds of sites tend to rely on paid search results to drive traffic and sales which is important as they typically rank highly on search engines and can deliver high volumes of incremental sales. Since these creators are typically bidding on specific key terms in tandem with using their relationships with search engines to rank more highly on searches pertinent to a specific category to deliver sales to you, they may request higher-than-average commission rates. 

• Social Influencer: These are individuals or groups on social media platforms that drive sales by speaking to their personal experiences or finds with a product or brand. Like Content/Review sites and Media Buyers, these creators tend to drive large volumes of incremental sales. These creators rely almost exclusively on social media platforms and their followings to drive traffic and sales. 

• Affiliate Network/Commerce Tools: These are platforms that other publications (typically Content/Review sites) leverage to access Levanta’s platform alongside an additional suite of tools. It’s important to approve these platforms to access creators who are integrated through these platforms. 

• Deal/Coupon & Loyalty/Rewards: These sites are a source for deals and rewards for shoppers. Users rely on these kinds of sites for three reasons: 

1. 1. 1. To shop deals on products, oftentimes on products they were not shopping for in the first place. 
      2. To earn rewards on purchases they make. 
      3. To find coupons for purchases they are going to make.

These sites rely heavily on the benefits to the user to drive traffic and sales and can create repeat customers by reducing the risk financially on their first purchase of your products.