Maximizing Revenue with Cost-Per-Click (CPC) Campaigns on Levanta

Last updated: April 14, 2026

Learn how to access, negotiate, and successfully utilize cost-per-click (CPC) campaigns for Amazon via Levanta. Unlike cost-per-acquisition (CPA) campaigns, CPC campaigns allow creators to earn on every click, providing a predictable income stream and reducing reliance on conversions.

Why Leverage CPC Campaigns?

Earn on Every Click

Boost your revenue by getting paid for each click rather than just conversions. Sellers use CPC campaigns to increase exposure, which can often lead to higher earnings compared to CPA campaigns.

Negotiate Directly with Brands

CPC campaigns can be set up specifically for you. If a brand wants to work with you exclusively on a CPC basis, they can make the campaign available only to your account. This allows for tailored partnerships that maximize your earning potential.

Lower Your Media Risk

Ensure steady earnings by getting paid for traffic, making your promotional efforts more predictable, and reducing dependency on sales conversions.

Diversify Revenue Streams

Strengthen your income by earning from multiple sources, creating a more stable and sustainable financial model.

Minimize Reversals

Because CPC earnings are based on clicks rather than conversions, there’s no risk of commission reversals due to cancellations or refunds.

Expand Your Promotional Reach

CPC campaigns make it easier to experiment with different marketing channels without the pressure of securing sales, helping you maximize your audience engagement.

How to Access CPC Campaigns on Levanta

CPC campaigns are available through the Levanta dashboard and API. You can find them under Campaigns > CPC Campaigns. If you're interested in an exclusive CPC campaign with a brand, you can negotiate directly with them. Brands can make campaigns visible to a single creator.

Brief tutorial video on accessing CPC campaigns

Best Practices

  • Focus on campaigns that align with your audience’s interests. CPC is a supplemental strategy to help you discover and promote new products effectively.

  • Avoid driving incentivized or fraudulent traffic. Violations may result in commission reversals and/or removal from the Levanta platform.

Frequently Asked Questions (FAQ)

  • What happens to my links once a CPC campaign ends?
    Your links will continue tracking through Levanta even after the CPC campaign ends. They will automatically revert to the commission rate assigned to that ASIN by the seller, meaning you’ll still earn on a CPA basis. Be sure to monitor expiration dates and budgets if maintaining a specific payout type is important.

  • Do I need different links for CPC campaigns?
    Yes, CPC-specific links must be used. These links are available in the Levanta dashboard and API. Unlike standard Amazon links, CPC links will start with levanta.io instead of amazon.com. If you're already using mobile deep-links, you won’t notice a structural difference.

  • Where can I find CPC campaign reports?
    Go to Reports > Cost-Per-Click in the Levanta dashboard to track your total CPC earnings. Sales and conversion data will still be visible, even though earnings are based on clicks.

By leveraging CPC campaigns, either through Levanta’s marketplace or through direct brand negotiations, you can unlock new revenue opportunities, reduce financial risk, and create a more sustainable earning strategy. For further assistance, please contact cs@levanta.io.