Levanta's Walmart Integration for Creators
Last updated: May 8, 2026
Integrating with Levanta's Walmart Network
This guide walks you through how to:
Retrieve a list of all Walmart brands or products available in Levanta
Generate affiliate links for each brand, product, or storefront
Pass in custom tracking parameters
Understand commission structures
Track conversions and performance
Retrieve Walmart Brands or Products
Levanta supports multiple marketplaces. To work specifically with Walmart brands, filter by:
marketplace = walmart.com
Option A: Get Walmart Brands
Endpoint
GET https://app.levanta.io/api/creator/v2/preview/brands
Docs
https://api-docs.levanta.io/v2/creator/brands/list-brands
Required Filter
marketplace = walmart.com
Use this when you want to:
Show a storefront view of a merchant, including logo and brand bio
Allow users to browse all products from a brand
Option B: Get Walmart Products
Endpoint
GET https://app.levanta.io/api/creator/v2/preview/products
Docs
https://api-docs.levanta.io/v2/creator/products/list-products
Required Filter
marketplace = walmart.com
Use this when you want to:
Display either a full list of available SKUs or specific SKUs
Show pricing, stock, and product-specific data, including product imagery
Create direct product affiliate links
See commission rate and EPC information by SKU
Review ratings by SKU
Index approved products by SKU
Note on Item IDs: Walmart uses an Item ID (also called itemID) as its primary product identifier - the equivalent of an Amazon ASIN. You will see this value at the end of any standard Walmart product URL:
https://www.walmart.com/ip/Product-Name/{itemID}
The Item ID is also returned in the primaryId field of the products API response. This is the value you'll use to generate product-level affiliate links.
Note on Commission Data: The commission object in the product response returns three values:
Important: Walmart does not provide product-level commission rates 100% of the time. Where a precise rate is unavailable, Levanta provides an estimate based on the product's likely category. You will see a "Walmart rates are estimates" caveat in the dashboard for this reason. Creators should focus primarily on the seller commission, which is typically higher and fully confirmed.
Create Affiliate Links
You can generate Walmart affiliate links in three ways: dynamically by constructing the URL, via the API, or as a storefront/brand-level link.
Option A: Create Links Dynamically
Once you have your creatorID, the Walmart itemID, and any optional tracking parameters, you can construct affiliate links using Levanta's standard Walmart link structure.
Product Link
https://lvnta.com/wm/us/{creatorID}/{walmartItemID}
Example:
https://lvnta.com/wm/us/41b1959953034ca0afa3924c8ace08f6/101387926
Use this for direct product linking.
Product Link with Tracking Parameters
https://lvnta.com/wm/us/{creatorID}/{walmartItemID}?subid1={x}&subid2={y}&clickid={z}
Use this when passing custom tracking identifiers (see Custom Tracking Parameters section below).
Key values explained:
Unlike Amazon Attribution links, Walmart link parameters are transparent and manipulable. The creatorID and itemID are visible in the URL and static, meaning that as long as you have the right values, you can construct a valid link directly without going through the API. There is also no minimum click threshold required to unlock conversion data.
Option B: Create Links via API
If you prefer not to construct URLs manually, you can generate product links via the API.
Endpoint
POST https://app.levanta.io/api/creator/v2/preview/links
Docs
https://api-docs.levanta.io/v2/creator/links/create-product-link
This endpoint returns a fully formed affiliate link.
Use API link creation when:
You want centralized link management
You prefer backend-controlled link generation
You want to avoid handling link construction logic client-side
Option C: Storefront / Brand-Level Links
Levanta supports a storefront link structure that sends a user directly to a seller's Walmart storefront rather than a specific product. This is useful for brand-focused placements and cashback/loyalty experiences where product-level linking is not practical.
Quick note on storefront links -- these won't be buildable directly via the API. Still, the good news is they can be generated automatically using the standard link structure, as long as all the required parameters are included.
Storefront Link
https://lvnta.com/wm/us/{creatorID}?u=https://www.walmart.com/global/seller/{sellerStorefrontID}
Brand Page Link (alternative)
If you don't have a Walmart seller storefront ID available, you can use the Walmart brand URL pulled directly from your address bar on a Walmart storefront page:
https://lvnta.com/wm/us/{creatorID}?u=https://www.walmart.com/brand/{brand-name}/{brandID}
Example:
Also worth knowing -- this link structure can actually accept any URL, so it's not limited to product pages. If you want to drive traffic to any Walmart landing page (like a Walmart+ sign-up page or a brand page alternative), you can plug that URL into the same structure, and it will work the same way.
Use storefront/brand links when:
Your platform is not structured around product-level linking
You want to offer a full brand browsing experience
You are running cashback, loyalty, or storefront coupon placements
If a specific seller storefront ID is not readily accessible, a brand page URL is a suitable alternative
Add Custom Tracking Parameters
Levanta supports optional tracking parameters for Walmart links that allow you to pass your own identifiers. These values are returned in conversion reporting.
Supported Parameters
Example with all tracking parameters
https://lvnta.com/wm/us/{creatorID}/{walmartItemID}?subid1={x}&subid2={y}&clickid={z}
Common use cases
Pass internal click IDs for paid search or social attribution
Differentiate traffic by placement (homepage, email, article, social channel)
Attribute conversions back to your internal system
Distinguish between publications or domains (e.g., Cosmo vs. Good Housekeeping for enterprise publishers)
Track individual article performance by passing an article ID as subid1
Highly recommended if you run paid traffic, distribute content across multiple channels or domains, or operate at scale.
Note: Adding or changing subid and clickid values does not affect the creatorID or itemID in the link. Each parameter is independent.
Understand Payment Terms
Walmart affiliate commissions follow net-30 payment terms with a 60-day locking period - the same as Walmart's standard affiliate program. Levanta receives Walmart's base commission and the seller-funded commission together, and pays them out 90 days after the month in which the sale was generated.
There are no minimum traffic or performance requirements - all traffic is eligible.
Track Conversions & Performance
You can retrieve all Walmart conversions through the same conversions endpoint used across all Levanta marketplaces, filtered by marketplace.
Conversions Endpoint
GET /v2/preview/reports/conversions
Docs
https://api-docs.levanta.io/v2/creator/reports/list-conversions
Available data includes:
Order status (pending, approved, rejected)
Commission amounts (seller and Walmart components)
Associated clickid and subid values
Brand and product data
Conversion timestamps
Use this endpoint to:
Reconcile commissions
Build internal dashboards
Attribute revenue back to traffic sources
Monitor approval and rejection rates
Automate reporting
End-to-End Integration Flow
Retrieve Walmart brands or products (marketplace = walmart.com)
Index products by primaryId (Walmart Item ID)
Generate affiliate links — dynamic, API, or storefront
Append tracking parameters (subid1, subid2, clickid) — recommended
Use the conversions endpoint to monitor performance and reconcile commissions
Key Differences vs. Amazon Attribution
Full API reference: https://api-docs.levanta.io/v2/creator/reports/list-conversions
Questions? Reach out via the Levanta Slack community or contact support at cs@levanta.io.