What are Creator Tiers?

Creator Tiers help you quickly identify creators' experience levels on Levanta. These badges appear on creator profiles in the marketplace, giving you valuable insights into their platform expertise, engagement history, and readiness for different types of partnerships.

The Four Tiers at a Glance

Starter

Emerging creators with fresh perspectives

What this means for you:

• Creators who are eager and motivated to build their presence

• Often highly responsive and excited about new partnership opportunities

• May offer more flexibility and willingness to try new approaches

• Ideal for: Test campaigns, building long-term relationships, or finding untapped voices in niche markets

What to expect:

• Newer to the platform but actively learning

• Building their initial portfolio of brand partnerships

• May need more guidance on campaign requirements

• Often bring authentic enthusiasm to partnerships

Advocate

Active creators proving their potential

What this means for you:

• Creators who have created initial partnerships and shown commitment

• Understand basic platform mechanics and are actively learning more

• Ideal for: Growing campaigns, testing engagement, or nurturing rising talent

What to expect:

• Some experience building partnerships on Levanta

• Growing understanding of how to effectively use the Levanta dashboard

• Eager to take on more partnerships in new verticals

Ambassador

Experienced creators gaining momentum

What this means for you:

• Creators who understand the platform and have proven their commitment

• Have successfully built multiple brand partnerships

• Know how to create effective content for their audience

• Ideal for: Scaling campaigns, product launches, or ongoing collaborations

What to expect:

• Consistent content creation and posting schedules

• Established workflows and communication practices

• Growing audience engagement and reach

• Reliable partnership execution

Leader

Top-performing creators with proven results

What this means for you:

• Highly experienced creators with strong track records

• Deep understanding of what drives sales and engagement

• Often have loyal, engaged audiences that trust their recommendations

• Ideal for: High-priority campaigns, complex partnerships, or when you need guaranteed expertise

What to expect:

• Professional approach to partnerships

• Strong sales performance and conversion rates

• Strategic thinking about content and campaigns

• Ability to provide valuable feedback and insights

• Minimal guidance needed

How to Use Tiers in Your Selection Process

For Quick Campaigns: All tiers can deliver results, but Ambassadors and Leaders may require less onboarding time

For Long-term Partnerships: Consider starting with engaged Starters or Advocates who can grow with your brand

For High-Stakes Launches: Leaders offer the most predictable outcomes but may come at higher overall costs because they’ve built loyal audiences

For Authentic Reviews: All creator tiers can generate authentic reviews for your products and Publishers and provide editorial credibility and detailed product analysis if you need something more in-depth. 

For Diverse Perspectives (Recommended): Mix creators from different tiers to reach various audience segments

What Goes Into Tier Advancement

Creators progress through tiers based on:

• Successful and varying brand partnerships

• Sales performance and audience engagement

• Platform activity and consistency

• Skill building on functionalities within Levanta

• Creator community participation

This means higher-tier creators have demonstrated sustained success and platform expertise.

Best Practices for Working with Each Tier

Starters:

• Provide clear briefs and expectations

• Consider offering guidance and best practices

• Be open to building long-term relationships

Advocates:

• Continue to provide clear briefs, but consider working more collaboratively 

• Consider them for expanding campaigns

• Recognize their improving capabilities

Ambassadors:

• Leverage their growing expertise

• Consider testing new campaign types

• Tap into their momentum and enthusiasm

Leaders:

• Trust their expertise and give creative freedom as much as possible

• Seek their input on campaign strategy

• Utilize them for flagship initiatives

Key Takeaway

Creator Tiers aren't just badges – they're indicators of experience, commitment, and capability. Use them as a starting point to identify creators who match your campaign goals, but remember that creators at every tier can deliver exceptional results when matched with the right opportunity.

Tiers are automatically updated as creators grow on the platform, ensuring you always have current information about their experience level.