Creating and Managing Deals on Levanta

How Deals Work in Levanta

Deals let you show promotional pricing to creators in their Product Catalog. Each deal is labeled as current or upcoming, which helps creators plan content around your promotions.

What’s changing on November 9th

Starting November 9th, Levanta will pull your Amazon deals automatically from Seller Central using Amazon’s Promotions API. Automatic sync is currently available for US Amazon brands only. How this affects you depends on your account type:

For US 3P Sellers with SP-API:

• Manually uploaded deals that start before November 9th will remain active through the November 9th cutoff date on Levanta.

• Once your SP-API connection is active, deals are synced from Seller Central automatically, and manually uploaded deals are ignored. This applies from November 9th, including if you connect SP-API anytime before January 1st. From the moment you connect, use Seller Central for all your deals.

Action needed:

• US 3P Sellers: Make sure all your deals and promotions are set up in Seller Central. If you haven’t connected SP-API yet, connect it before January 1st to ensure your deals continue to display in Levanta. Go to Settings → Connections → Add Amazon Connection → Add Amazon Selling Partner Connection. Once you connect, Levanta will ignore any manually uploaded deals.

• 1P Vendors and international Amazon brands: No change. Keep creating deals manually (see Manual Deals below).

Amazon Deals: Automatic Sync from Seller Central

This section applies to US 3P Sellers with an SP-API connection. For deals starting on or after November 9th, you don’t need to do anything in Levanta. Once a promotion is set up in Seller Central, Levanta syncs it and shows it to creators as a deal.

To see your deals, go to Products → Deals.

If a deal is live on Amazon but doesn't show up in Levanta, check that it's set up as a promotion in Seller Central. If it still doesn't appear, contact your CSM or email cs@levanta.io.

Deal Types Explained

Each deal shows creators one of these deal types:

Deal

A straightforward price markdown applied directly to the product listing. This covers Lightning Deals, Prime Day Deals, Limited-Time Deals, and other discounted pricing. The reduced price shows up on the product page, so shoppers don't need to do anything to unlock it.

Clippable Coupon

A coupon shoppers must "clip" (click the Coupon button) on the product page before the discount applies. Once it's clipped, the discount is applied automatically when the product is added to the cart.

Promo Code

A unique code (e.g., SUMMER2030) that shoppers enter at checkout to get the discount. This is useful for tracking specific promotions or giving exclusive codes to select creators or campaigns.

Manual Deals (1P Vendors, International Brands, and US 3P Sellers without SP-API)

1P Vendors and international Amazon brands can keep adding deals manually. US 3P Sellers without SP-API can add deals manually until January 1st, or until they connect SP-API, whichever comes first.

To add a single deal:

1. Go to Products → Deals.

2. Click Add Deal.

3. Select a product from your imported ASINs.

4. Fill in the required fields and click Save:

   • Product

   • Deal Type

   • Full Price

   • Discount Percent

   • Start Date (PT)

   • End Date (PT)

Once you save it, creators will see the deal in their Product Catalog, labeled current or upcoming.

To upload multiple deals by CSV:

1. Go to Products → Deals.

2. Click Upload Deals via CSV (upper right).

3. Follow the step-by-step instructions to format and upload your file.

CSV tips:

• Include seconds in the start and end times. For example: 10/1/2025 12:30:00 and 10/5/2025 18:00:00.

• Anything that isn’t a coupon or promo code should be listed as Deal for the deal type.

Deals Template Download.csv

How Are Deals Reflected in Commission?

Commissions are calculated from the "Sale Price" that Amazon Attribution reports.

• Discounted, Prime Day, and Limited-Time Deals: Attribution reports do reflect the deal-adjusted price, so commissions are based on what the customer actually paid.

• Lightning Deals, Promo Codes, and Subscribe & Save: Attribution reports do not reflect the discount. Amazon reports the regular price, so commissions are calculated on the full price unless you turn on deal commission adjustments (see below).

Learn how to adjust product commissions here.

Deal Commission Adjustments

Because Amazon Attribution doesn’t account for some discounts, Levanta can lower your product commission rates automatically while those deals are live. This keeps the final creator commission in line with what the customer actually paid.

Note: These settings apply only to auto-synced deals, meaning deals pulled automatically from Seller Central for US 3P Sellers with an SP-API connection. They don’t apply to deals added manually or uploaded by CSV.

How to Turn It On

1. Go to Brands and select your brand.

2. Open the Settings tab.

3. Click Deals.

4. Under Deal commission adjustments, turn on the deal types you want adjusted:

   • Lightning Deals (on by default): Temporarily reduces public product commissions while an auto-synced Lightning Deal is live.

   • Subscribe & Save (off by default): Temporarily reduces public product commissions while an auto-synced Subscribe & Save discount is live.

   • Promo codes (off by default): Temporarily reduces public product commissions while an auto-synced promo code discount is live.

5. Optionally, turn on Adjust private commissions (off by default). This also reduces private product commissions, on top of public ones, for the deal types you turned on above. Leave it off if creators on private rates should keep their usual rate during deals.

Note: Turning a setting off doesn’t undo adjustments that are already scheduled. Adjustments are scheduled the day before a deal goes live, so changes you make after that apply to future deals only.

You typically don’t need adjustments for Discounted, Prime Day, or Limited-Time Deals. Amazon already reports the discounted price for these.

What Happens When It's On

While a matching deal is live, Levanta lowers the commission rate. Amazon may still report the original price, but the adjusted rate makes the final creator commission match the discounted price.

When adjustments are scheduled: Levanta waits until the day before a deal goes live to schedule the commission change. Deal details, such as the discount, can change before launch, so waiting keeps your commission history accurate. Until then, you’ll see the upcoming change on the deal itself in Products → Deals.

Example:

• Full price: $100

• Discounted price: $50

• Original commission rate: 10%

Without an adjustment: $100 × 10% = $10 creator commission

With an adjustment, Levanta lowers the rate to 5% for the deal period: $100 × 5% = $5 creator commission

That's the same as calculating from the discounted price directly: $50 × 10% = $5

So you may see the commission rate drop from 10% to 5% during the deal. This doesn't cut what creators earn. It keeps the final commission aligned with the price the customer paid, even when Amazon reports the full price.

Tracking and Reviewing Commission Changes

• Before scheduling: The upcoming commission change appears on the deal in Products → Deals.

• Once scheduled (the day before the deal goes live): The change shows up on the Scheduled Commission Changes page. You can also open it by clicking View upcoming commission changes on the Deals page.

• After the deal ends: Commissions go back to your previously scheduled settings.

Important Note

Deal commission adjustments only change the creator commission rate and the final commission amount during the deal period. They don't change the sale price that Amazon Attribution reports, so Sales or GMV in your Levanta dashboard may still show the full price. The platform's variable rate fee is still calculated from the GMV Amazon reports.

Questions or Need Help?

Reach out to your dedicated CSM or email us at cs@levanta.io.