Private Commissions, Loyalty Bonus Program & Bonus Payments: A Complete Guide

Last updated: April 17, 2026

Overview

Levanta offers three ways to reward and incentivize your best creators: Private Commissions, the Loyalty Bonus Program (LBP), and Bonus Payments. While all three are designed to motivate top-performing partners, each serves a distinct purpose and operates in a different part of the platform. Understanding when to use each one helps you build a stronger, more competitive creator program.

1. Private Commissions

Private Commissions allow you to offer custom commission rates to specific creators or creator groups — separate from your public program rate.

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How it works: Select a specific creator and product(s), then set a custom percentage rate. For example, you might move a high-performing creator from your public 10% rate to a private 15% rate as a reward for their performance.

Best for:

  • Rewarding high-performing partners in your standard Levanta affiliate program

  • Supporting new product launches with added creator incentive

  • Securing exclusive or priority placements with key partners

Key advantage: Gives you granular control at both the creator and product level — so you're only offering elevated rates where it makes the most impact.

2. Loyalty Bonus Program (LBP)

The Loyalty Bonus Program is specifically designed for brands using Levanta's Amazon Creator Connections (CC) integration. Since Amazon sets fixed commission rates within CC campaigns (e.g., a standard 10% for Beauty), you cannot adjust the base rate directly. LBP solves this by letting you layer custom bonus payments on top of Amazon's fixed commissions.

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How it works: Set milestone-based bonus payments that pay out when a creator hits a revenue threshold through a CC campaign. For example, you can reward a creator with an additional $20 for every $100 in revenue they generate.

Best for:

  • Scaling partnerships with your top Creator Connections performers

  • Offering personalized bonus payments that Amazon's standard CC platform doesn't support

  • Differentiating your brand to attract and retain high-quality CC creators

Pro Tip: Use Creator Groups for Bulk Management

For both Private Commissions and LBP, you can apply incentives to Creator Groups rather than setting them up individually for each partner. This ensures your top-tier creators are consistently rewarded at scale — without the manual overhead of managing each relationship one by one.

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3. Bonus Payments

Bonus Payments allow you to send a one-time, ad hoc payment directly to a creator on top of their regular commission earnings. This is ideal for rewarding exceptional performance, celebrating a milestone, or compensating a creator for efforts that fall outside your standard commission structure.

How it works:

  1. Navigate to Payments → Bonus Payments tab

  2. Click Send Bonus Payment to a Creator

  3. In the modal, fill in the following:

    • Creator — Select the creator you want to reward

    • Brand — Select the brand the bonus is associated with

    • Amount — Enter the dollar amount you'd like to send

  4. Click Checkout to process the payment

Tracking your Bonus Payments: All previously sent bonus payments are logged under the Bonus Payments tab in your Payments section. The table shows the Creator, Brand, Amount, Status, Date, and a link to View Invoice for each payment.

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⚠ Note: Bonus Payments are charged on top of standard commission-based payments. A 4.15% transfer fee applies to all bonus payments.

Questions or Need Help?

Our team is here to support you! Reach out to your dedicated CSM or email us at cs@levanta.io