Understanding Amazon’s Brand Referral Bonus (BRB) Program

Last updated: February 10, 2026

Overview

Amazon’s Brand Referral Bonus (BRB) program allows sellers to earn credits on qualified off-Amazon traffic. When you drive traffic to Amazon using an Attribution tag—such as those generated by Levanta—and that traffic results in a sale, Amazon may apply a bonus to your account.

These bonuses are credited toward future referral fees, helping you maximize the efficiency of your marketing spend.

However, it’s important to follow all program requirements to remain eligible. Non-compliance may lead to forfeited bonuses or removal from the program.


How the BRB Bonus Works

Bonuses are calculated on a monthly basis and are applied as Amazon referral fee refunds. You can view these in the Payment Repository Report within your Amazon dashboard.

📌 Please note that bonuses take up to two months to process, as this accounts for potential returns or cancellations.

How to View Your Brand Referral Bonus (BRB) Report in Levanta

You can easily check your estimated Brand Referral Bonus earnings through Levanta’s reporting dashboard. Here’s how:

  • Navigate to the Reports tab in your Levanta account

  • Click on More Reports to open the Brand Referral Bonus report

  • You can also select your preferred date range to view bonus predictions over time

Note: These earnings are estimates based on tracked sales through your external marketing links. Actual payouts are handled through your Amazon Seller Central account.

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What Counts as Qualified Traffic and Purchases?


Qualified Traffic
This refers to any off-Amazon traffic (like from social media, blogs, or other platforms) that’s directed to your product or brand store page using an Amazon Attribution tag generated through Levanta. As long as the click comes through one of these tagged links, it counts!

Qualified Purchases
These are purchases made by customers within 14 days after clicking on a Qualified Traffic link. As long as the purchase happens within that window, it contributes to your Brand Referral Bonus.

📌 Tip: Always make sure you’re using the correct Levanta-generated link to ensure your traffic and purchases are properly tracked by Amazon.

Staying Compliant with Amazon's Brand Referral Bonus (BRB) & Amazon Associates Programs

To make the most of Amazon’s Brand Referral Bonus (BRB) program while staying compliant, it’s essential to understand the key restrictions around earnings and traffic sources. Here's a breakdown:


1. Simultaneous Earnings – One Program Per Tag

You can only earn either a Brand Referral Bonus or an Amazon Associates commission for a single tag created in Amazon Attribution.

If Amazon detects you're trying to claim both:

  • The bonus may be denied

  • You may be removed from one or both programs

  • In serious or repeated cases, your Amazon Seller or Associates account could be terminated

2. Traffic Source Requirements

Only traffic from approved, brand-safe sources will qualify for the bonus.

Amazon may reject traffic that violates its standards. For reference, see Sections 1(a)–1(f) of the Amazon Associates Program Participation Requirements.

3. Stay Compliant

To earn and retain bonuses:

Questions or Need Help?

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